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Toonway.com is qualitative and powerful web-media, based on the creation and the sharing of cartoons. It is the international version of www.laCartoonerie.com. The power of a "new" Web - Innovative formats: the advertiser at the center of the site and the cartoons.
- Original concept: finally a creative, edutainment web site for youngsters!
- Community: more than 240 000 members (July 2008).
The power of a homogeneous target - Homogeneous: 80% of the community is aged between 10 and 16 years.
- Qualified: impassioned about cultural leisure.
- Prescribers and very creative.
A qualitative site (figures LaCartoonerie.com June 2008)- 6,8 M pages monthly (nb of cartoons viewed per month : 1,2 M).
- 500 000 visitors monthly (Analytics)
- 280 000 unique visitors monthly (Analytics), 240 000 UV (Nielsen, July 2008).
- Click-Through Rate from 0,5% to 5% (depending on format / campaign) !
- Over 15 minutes per visit (Analytics), over an hour (Nielsen, July 2008)
- Age: 10-16 years.
- Gender : 55% girls.
La Cartoonerie is part of  online ad network.
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